Jainism has a rich history. It focuses more upon jeev or soul, which is the essence of all living things. Jainism therefore accomodates all living things and not just the human beings. A true Jain believes in doing good to the world in all his acts and deeds. Jains for good is simply making this true yet again.
Everyone at Jains for good has something in common :
Samvedna (Sensitivity towards all living things)
Siddhant (High principles)
Seva (Selfless Service to all living things)